In her role, Rhianna assists software companies in strengthening the collective voice of the industry globally; identifying and addressing common challenges facing the industry; and developing the strategic relationships vital to competing and succeeding in today’s marketplace. Prior to SIIA, Rhianna was Assistant Vice President for Scottish Development International, Scotland’s Economic Development Agency. At SDI, Rhianna played a pivotal sales role with an ambassadorial slant, promoting and representing Scotland in key sectors such as software, creative industries and energy.